The panel "Giving Voice to Your Personal Brand" explores the importance of building an authentic personal brand, especially in today's digital landscape, where the voice of a founder, expert, or content creator is an essential bridge between them and their community. The discussion focuses on sustainable personal brand-building strategies, using the podcast as a strategic tool, avoiding the pitfalls of virality and the pressure to constantly create content, as well as developing communication rooted in value and authenticity. The three guests — Toader Păun, Diana Țenea, and Oana Modorcea — offer complementary perspectives on communication, social media, podcasting, and branding for founders and businesses.
Main takeaways
- Personal brand is inevitable: if you're online, an image of you will form regardless — what matters is how much you control it.
- The purpose of your personal brand must be clarified:why do you want to be known, and for what?
- Trust is the key — people connect with people, not with logos.
- The podcast is a strategic tool for reinforcing authenticity and building community.
- Content of any kind must be authentic, with relevant topics, to be part of a personal brand strategy.
- Consistency is more important than quality at the beginning.
- Not all platforms are suited for the same type of content — they must be chosen based on purpose (YouTube = loyalty, TikTok = virality, LinkedIn = professionalism).
- Authentic thought leadership requires accountability — not just opinion, but also responsibility.
- A podcast can serve multiple purposes depending on how it is structured: awareness, sales, or personal brand reinforcement.
- You don't need large numbers to have impact — the quality and relevance of your audience matter more.
- Don't buy followers or fake engagement — it harms the algorithm and your credibility.
- Personal brand must also be supported offline, through event participation, collaborations, media appearances, etc.
Speakers
Toader Păun
Jurnalist & Communication Expert
Jurnalist cu peste 20 de ani de experiență, prezentator radio și evenimente. Este senior editor la Biz și Odd Culture, coordonează dezvoltarea digitală a platformei anti-fake news veridica.ro.
Diana Coman
Content Creator
Specialist social media cu peste 15 ani experiență, cunoscută ca „Profa de Social Media” pe Instagram. Creează conținut educativ pentru business-uri și creatori. A fost regional client partner pentru Snapchat (Aleph Group) și predă la Facultatea de Jurnalism și Științele Comunicării (FJSC).
Oana Modorcea
Consultant PR
Expert în PR și marketing pentru companii tech din România și Europa. Ajută startup-urile să-și atingă obiectivele prin personal branding, content creation, media relations, email marketing și promovare pe LinkedIn.
Anca Tenea
Strategic Content Partner @ Amaze
Cu 15 ani de experiență în MarCom, are ca focus poziționarea brandurilor, strategii de content & product marketing și creșterea comunităților, dar și pe cercetarea academică a SoMe.
Who it's for
- Startup founders and entrepreneurs
- Freelancers and niche experts (coaches, psychologists, trainers, etc.)
- Content creators and influencers
- Marketing, PR, and communications professionals
- Students in journalism, communications, and advertising
Who it can help
- Those who want to build a coherent and strategic professional online presence
- Entrepreneurs who don't have large marketing budgets and want to leverage their personal brand
- Those who are afraid of exposure or don't know where to start
- Those who want to monetize their knowledge or attract investors, clients, or employees
Why it matters
- Personal brand can accelerate trust, sales, and business partnerships
- It is an authentic form of communication in a digital environment oversaturated with artificial content
- It helps with professional positioning, community building, and increased visibility
- The podcast, as a medium, supports quality content, authentic dialogue, and audience loyalty
