From reach to trust: how Devmind turned a podcast into a strategic brand tool
The software academy needed to strengthen its community through a digital communication space built around its graduates' success stories, as well as an owned channel that reflected the reality of the brand's educational experience: no shortcuts, but concrete results. That's how the idea for a long-form podcast was born — a place where the voice of the community becomes the primary driver of trust.
Consulting
Scenography
Editing
Production
The Context
Devmind is one of the most respected career-change academies for IT in Romania, founded by software engineers. With a rigorous pedagogical approach and an active alumni community, Devmind offers intensive programming courses for adults who want to make a real career shift.
Challenges
After years of organic growth driven by word of mouth, Devmind ran into an essential challenge when scaling: how to sustain accelerated growth without losing the authenticity and focus on real student results that had defined them from day one?
- Short-form content (reels, ads) generated reach, but didn't transfer trust.
- Paid campaigns brought poorly qualified leads with a low admission rate.
- The brand had a video presence in the digital space, but it was inconsistent due to the large resources needed to produce video content.
- Lack of dedicated internal resources for video production.
- The need to showcase Devmind's culture and values was growing bigger and bigger.
🎧 "I remember I was looking to put into practice my dream of turning long-format content into real video territory. I already had experience creating videos with a videographer — the costs weren't scalable, and because of that I was bringing very few graduates in front of the cameras [...] It's easy to try making video content when you have a huge budget. But as an SMB, I had the challenge of having many graduates I needed to bring into long-format video online." — Emil, founder of Devmind
The Solution
A premium, 100% automated video series built to grow engagement and brand reputation.
The academy needed more than short content showcasing its benefits. They needed an owned channel that reflected the brand's values and created a deep relationship with future students. That's how the idea of long-form serialized content emerged, putting real graduates and industry partners front and center.
The "#AmReușit" podcast series is a blend of storytelling and social proof — a series of authentic conversations about the journeys of those who made the change.
Amaze delivered an end-to-end solution:
Working with us, Devmind produced 12 premium video episodes, social media highlights, a multi-format trailer, branding, and a customized set — all without an internal media team.
- Production of 12 podcast episodes (video + audio)
- Video highlights for social media
- Multi-format video trailer
- Consulting and personalized studio setup
- Scenography & set design aligned with the brand's personality
- Photo content for promotion
- Strategic guidance + support throughout the entire season
"That's what impressed me most when I chose Amaze as a partner [...]. The fact that they gave you a strategic direction, listening to your story as a brand and trying to anchor it in a much more complex online context." — Emil, founder of Devmind
Devmind turned to Amaze to transform the podcast idea into a scalable communication tool.
🎧 "Once you expose people to long-form content, those people start to believe, to pay attention, and to truly stop the noise around them to focus on what you have to say." — Emil, founder of Devmind
Episodes
The Result
A premium, 100% automated video series that grew engagement and brand reputation — without an internal media team.
- The podcast launched with impact: immediate engagement from the Devmind community
- Exponential growth in trust
- A strategic channel for educating future students
- Solid foundation for nurturing campaigns
- Accelerated growth of the brand's digital presence through an omnichannel content strategy
For us, the podcast side added value on every front.
Emil, Founder Devmind
